Revision.

7. Targeted Advertising - Adverts placed to reach audiences based on demographics (facebook/amazon) for example 'people who bought this also bought'

Phorm - Allows them to gather info about your purchasing trends, things youve bought in the past. Doesn't store your name or address. Id number.

Targeted advertising would be very powerful way to advertise for magazines such as heat as there is a vast majority of their target audience on the internet (e.g. teenage/adult women) that would be interested in this. There would also be a wide range of websites to allow 'heat' to advertise on such as social networks and shopping websites.

It would also work for 'Heat' magazine for contextual advertising as women would search certain website categories for shopping on search engines aka google, which would be a big advantage for the magazine to advertise on to.

2. The advert uses star power as the model for the product is Kate Moss. This makes the product seem more important and must work well as a celebrity is using the mascara.

3. The model is the central figure and is also close up. This is because we need to be able to view mostly the eyes to see how well the product works. Also, the camera angle is at a low angle to make the celebrity look powerful & dangerous because of the mascara she is wearing.

5. For the logo, the typography of it is formal. The logo has a crown on top which connotes royalty. However for the tagline, it is a casual sort of text which suggests it is targeted at any young woman, it could also suggest that the product is affordable.

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For the Terminator advert, Propps theory can be used. In the advert the terminator is the villain as the laser eye and the other technical terms surrounding him connotes he is not human. Also the expression on his face is serious and somewhat disturbing which suggests he is evil.

7/10

Moving image = flash element

Writing scrolling along = bleed

cursor over different text changes colour = rollover

Evaluation

We showed our film to an audience of GCSE students and teachers. They said they liked the interviewing scene as the black and white made it seem serious. Also the dress code they used made the scene seem as realistic as the professional cop shows. They thought we had stuck to the codes and conventions of the detective drama well. One of the things we could have improved was the dramatic readings for the voice over.

Our trailer gave out negative messages as the film is in the 'thriller' genre.

Our video included both girls and boys, this suggests that the film is for both genders.

The music we included had violins and church bells. This effect of church bells gives the video a chilling feeling which is what we aim for the audience to feel.

I think the locations fitted the film genre really well. We had to make the rooms seem like the big brother house. We had to use rooms that had seats for about 10+ people. this made our film seem realistic.

There was no inappropriate language used in our trailer as our target audience is a 15.

The level of the music in the video is quite loud at certain parts of the scene to give it that ‘on-edge’ effect, however the music lowers as the voice over speaks. Again when the voice over is sounded, it is loud and deep to create tension.

The camera work we used in our trailer was really effective in my opinion as some of the camera work we used was made to look like CCTV cameras like what is used in the show Big Brother. At the scene where Ashley is laying on the floor, the camera zooms in on him to give the security camera effect. Overall, the camera angles and effects used were done well for the video.

Some transitions that were used went in beat with the background music. A certain transition we used was like a flash as it went between shots of me, Ashley and then Jon. This created a tense, shocking effect.

What made our video stereotypical of the genre was the music; church bells suggest death, evil (religion), graves etc. The voice over was made to have a deep tone to again give it some sort of creepy, tense feeling. Basically the whole video was stereotypical as we included a mystery death, which creates the typical feelings such as shock, scared etc.

In a professional video I think the backing music would be similar to create the same feeling that ours did. Also the voice over I reckon would be deep. Obviously for professionals, they have more of an advantage than us as they have more time and money to make the trailer to their complete satisfaction, however for only so many weeks and limited props and locations, I think we did quite well.

throughout the trailer we used an equilibrium and a disruption, we couldn't use a resolution obviously as it would take away the whole point of the trailer. However our trailer did include a villain and a damsel in distress. the characters that me and Jon played could be both, as our characters were annoyed with the housemate that was with us as he was stealing all the food and making things basically harder for them. they then become the villains as one of us are the reason for Ashley's characters death.

I think the editing we did was effective, the transitions we used for certain scenes were imaginative. Also the camera work looks quite effective and actually looks like CCtV cameras as we hoped. On the other hand I am not satisfied with the amount of work we have achieved. I feel that we didn't put much effort into the acting or even filming. We had to add titles and stretch scenes out to make the video longer.

We had some technical issues such as finding a good music bed to go with our film, especially at certain scenes to create the tension. The narrative was easy to do as it is simple and straight forward, original detective story. The investigating murder scenes worked well with the voice over as you get a full explanation and shots of what happened so you know exactly what's going on. Some shots were difficult to find a decent transition to make it effective, however we managed in the end.

Our film fitted most of the Ofcom code standards. However, the second code 'Harm & Offence' could be used against our video as the theme of the film was murder/police investigation show. Their is the murder scene where my characters body is on the floor and a short clip of her being pushed off some stairs. Both these scenes could seem really effective to our audience and could offend younger children, this is why we would put the film on after 9pm.

Our film would be put on digital tv channles based around crime programmes/channels like 'Fiver'. Our film is mainly aimed at younger people/teenagers therefore could be put on E4/T4 to advertise it. Our film could also be viral and be shown on youtube and other video broadcasting websites. It could also be promoted on myspace as that is a big advertising social network.

Sport on TV

Genres of TV

sport relief, sport on news, charity, sporting quiz shows, sport highlights, inside sport.

Genres of Sport.

Different kinds of sports on TV.

Codes and conventions (what you would typically expect from the genre)

Commentator, fans/audience, replays etc.

Narratives - story.

players playing in their own clubs, FA cup, human narratives - Ashley Cole/John Terry. Underdogs/giant killing. Heroes & villains.

Representations

Men, nationality, we see women sport much less than mens.

Organisations

Sky(sports), bbc, itv, ESPN, pay for view.

Audiences Demographic - age of an audience

Different sports have different audiences. Gender, education, social class and age.

Why is sport such a big deal?

because there is always a large audience. Sport gets ratings from advertising. The advertising revenue generated by slots in major sporting events is enormous. thousands of pounds per second. Represents our local, national identity. Brings communities together.

Organisations: Tv channels.

Bbc channels 1 and 2.

Sports and PSB National identity, UK, GB Team GB. Nations, regions - Wales, Scotland, Northern Ireland, England.

Rugby league - north of england, not really covered in the south.

Bbc gives us a sense of history, tradition and sharing in national sporting events.

Public service broadcasting: bbc 1 and 2, bbc radio. Educate, inform us.

Commercial broadcasting: main job to entertain us, more about the money.

Live outside broadcast

Studio Based

Hybrid - combinations of live/studio based and certain sports but making it entertaining for everyone.

Dancing on ice.

Match of the day

Wayne Rooney's street striker.

Soccer am

Magazine/ talk show/ Chat show

Inside sport.

Quiz Show.

A question of sport

Outside broadcast

Codes and conventions

-birds eye view shots

-Multi camera

-replay

-commentary - non diegetic, 1 expert commentator, 1 ex pro.

-cutaways - frequent

-crowd ambience - diegetic

- celebration - close ups

-text box - introduced the scores

Studio broadcasts

codes and conventions

-colours

-title sequence

-tracking shots

-main presenter & ex pro.

-presenter introducing a running order

-shorts & clips

-transitions

-music - non diegetic

-desks/tv screens/mugs - connotations - news. importance.

-artificial lighting

Wimbledon clip

At the beginning there is a close up of the players before they start and a cut away in between them to swap from one to the other. Comparing the emotions of the players, which one is under more stress.

Prinicpal shot of both players and shows the whole game.

Sound of the ball makes the game more realistic and immediate for us.

Close up of relatives, coaches, celebrities and shows the pressure they are also under.

Close up of player if he misses the ball to show his expression.

Commentators use metaphors to make the game more intense and exciting.

The commentator changes pitch, tone and the speed of their voice.

Expected behaviour emotions and attitudes

Women: clean

cook

take care of children

moan

Men: Sporty

laid back

lazy

representation of women in sports is not just about the sports they play, it is about how they are shown when they are not playing.

They are passive, beautiful, sex objects and generally seen as happy as oppose to the men who are seen as aggressive when it comes to sporting activity.

Homework

Music starts off slow and as the video builds up the music builds up with it.

Drum beats at the start to build up to the tension. Matches the feeling of the drivers.

Establishing shots - The cutaways of the track matched with the beats of the music.

Showing shots of the people in the pit/ fixing racing car shows that its a team sport.

P.o.v. - puts you in the position of the driver.

commentators voice got louder to increase the excitement.

Practical Work Final

Planning

Script/Running order

Storyboard

Costume

Story - proposal